Improve your blog brand with social media

I am very excited to introduce to you today a fantastic woman named Cristina and her company Sombras Blancas Art & Design. Cristina helps businesses and blogs stand out from the crowd by focusing on smart branding techniques. She has written a very useful post for all of us bloggers reminding us how to capitalize on social media to help strengthen our brand presence on the big ole Internet. Thank you to Cristina for providing us with this post filled with great reminders and tips! 



I am sure Cristina would love to help you out with a logo or brand service. Her links are below:
Website // Facebook // Twitter // Pinterest // Instagram

*How social media platforms improve your blog and business brand:
Facebook, Twitter, Pinterest, Instagram… if you are a small business or blog owner you have probably heard about and already used most of these platforms as another way to market your brand. I’m also sure sometimes you feel you have too many places to manage online. It’s impossible to avoid this thought when you are the one in charge of product quality, customer service, shipping, blogging and social media management among a ton of other things. However, after some years working on this field, I’ve came to the conclusion that each one of these platforms can be used in a very different way, yet having many aspects in common. This post is a quick guide about how each social media platform can help your small business online presence and which specific tools can be used to expand your network and lead traffic to your site. Let’s get started!

Facebook
Facebook pages are great as a showcase for your daily work: not as professional as a website or portfolio but much more direct as your followers will find your updates on their news feed, mixed with all their friends and family stories. Your audience can check your latest news, photos and events all in a single page which uses a format they know very well form their own personal Facebook profiles.

  • Install a fan gate tab on your page. This tool can be used to offer exclusive content for your followers. Non-fans will see a customized message asking them to like your page in order to access.

  • Schedule some updates for the week on Monday mornings. This way, there will always be fresh content on your page, even if you are not able to sign in every day.

Twitter
This is the best one to create connections with other professionals in your field and potential clients. How to do this? By sharing information and resources that might interest them, not only self-promotion and product links. It will totally worth it.

  • Run super-quick giveaways by asking your followers to retweet a tweet during one day. It will reach out a lot of people and you will get some new followers for sure.
  • Same as for Facebook: schedule some content using Twitter clients like Tweetdeck. When you spend some time searching for valuable content, don’t tweet all your finds in a row. Space them during the next days to keep your account active.

Pinterest
I personally use this site more as a source of inspiration than a platform to promote my business. I have a lot of design-related boards but also photography, cinema, quotes… However I also pin all my pre-designed logos, projects and promotions and they receive pins and likes regularly. This leads to some new clients from time to time so I would definitely recommend you to use it for both purposes.

  • Pin EVERYTHING you like to well-organized boards and use them as a brainstorm tool to inspire new works and products.

Instagram
I personally use this site more as a source of inspiration than a platform to promote my business. I have a lot of design-related boards but also photography, cinema, quotes… However I also pin all my pre-designed logos, projects and promotions and they receive pins and likes regularly. This leads to some new clients from time to time so I would definitely recommend you to use it for both purposes.

  • Use a real profile picture of yourself and include your website address on your bio. It is the only place on Instagram where it will be clickable.
  • If you are going to share an Instagram picture on Twitter or Facebook, avoid using a ton of hashtags on the photo description. Include them on the first comment. It will reach the same amount of users and your updates on other platforms will look much better.

 

And that’s all by now! I hope you find this post very useful and share it with your fellow business owners. Which of these social media platforms do you use to market your brand? Do you have any effective tips to share with us? Please, comment, spread the word and let’s connect!

Cris: Sombras Blancas Art & Design

Let’s Be Friends 63rd Blog Hop is Now LIVE! Come link up!

Welcome to the Let’s Be Friends Blog Hop!


A blog hop is a set time frame for current or aspiring bloggers to find new blogs and quality content. It is a great way to make new friends and find inspiration! It is also a fabulous way to promote your own blog and posts.

Dear Friends,

What a day to celebrate! This is the 63rd week of the Let’s Be Friends blog hop! Thanks for joining us on this special day. Chelsee and Tiffany are extremely delighted to see the way this hop has grown and love to see your faces each week! It is crazy that we have been doing this for 60 weeks! 

Join us every Tuesday at 7am (MST). This blog hop focuses on content. LINK UP YOUR FAVORITE POST from last week in this fun content-sharing blog hop! I love the idea of blog hopping, but I love the idea of reading posts and quality content on new blogs I’ve never been to even more. Instead of simply linking up your blog button, you are now able to link up your favorite post you recently wrote. Have a delicious recipe to share, DIY tutorial, or heartfelt post? Share it with us! All hosts and co-hosts put up some unique and fun content from the past week. Make sure to check them out. P.S.- you may still link up your blog button and blog name, but it is encouraged to link up your favorite post instead. You will get more page views and interest if you do so! Some of the most successful blog hops I have participate in focus on content rather than just exchanging follows. You never know who will become a loyal follower or pin that delicious new recipe you posted!

The BEST part of this blog hop? Each week there will be a WINNER! That’s right, each week we will choose one lucky blog to feature from the previous week’s hop. This hop receives thousands of page views every week, so your blog will have the chance to be center stage for free. You must follow all the hosts and co-hosts in order to win. Only those who link up a specific post are eligible to be featured! *You must follow all the hosts and co-hosts in order to win.

The last exciting change is that the co-host spots will now be available to all sponsors of  The Dwelling Tree or Southern Beauty Guide. If you are interested in co-hosting the blog hop, email Tiffany or Chelsee about sponsorship opportunities and how to co-host the weekly hop!

There are a couple of great giveaways going on right now at Southern Beauty Guide and The Dwelling Tree. Go check them out! 🙂

Let’s Be Friend’s Blog Hop Guidelines
1. Link up your favorite post from your week.
2. Follow your hosts and co-hosts.
3. Grab the button and post it on your blog so we can share the love.
4. Visit 3 other blogs and follow them along!
5. Tweet about this blog hop, using #letsbefriends
6. Pin the button on pinterest so we can spread the news! 



***Once a week, one blog will be chosen to be the featured blogger from the previous blog hop. 

Meet your hosts: 

The Dwelling Tree: Blog, Bloglovin’

Southern Beauty Guide: Blog, Bloglovin’

 and your co-hosts:

Holli @ Holli’s Hoots and Hollers

Niki @ My Life Remixing
Katie @ A Worker at Home

***This weeks featured post from last week’s hop:


Hello! This is Chelsee this week. I hope that you all continue to linkup your posts each week because I must say that they are all very interesting to read! This week’s winner did a tutorial which was one that I found to be super interesting and helpful. As someone that uses Pinterest a ton it intrigued me to no end once I saw the title of this post in the linkup! To be honest I was hooked at the word Pinterest. 

Diane from the Vintage Zest is super amazing when it comes to “how to” posts. I found this post to be super helpful and I can’t wait to customize my own Pinterest Cover boards! I find that this is something I feel will appeal to all bloggers and as I know most use Pinterest as one of their social media accounts in blogging. 
I personally love making pictures match my blog design and customize them to where they are easily recognizable. This guide makes it where anyone can accomplish this! Make sure you all head over and check out this post!
Keep posting awesome content! You make it so fun for us to read all your posts! If you can, please link up a specific post. It makes it easier for us to come and visit! 

*Remember YOU can be next weeks winner! 🙂

 

Overwhelming Grace

One of the biggest struggles I have faced in my walk as a follower of Jesus throughout my life has been my assurance of salvation. I remember praying to God many times over asking for forgiveness or wondering if I was truly one of his loved children. 

On the one hand it sounds rather pious to do such a thing. However, let me assure you that my constant and fearful worries about my faith were anything but. I simply hadn’t fully understood how safe I truly was in God’s arms, and that his promises were indeed enough to trust and build my life upon. 
Many years I was like a person “being tossed back and forth by the waves, and blown here and there by ever wind of teaching and the cunning craftiness of people in their deceitful scheming”. I knew I believed in Jesus, but I didn’t understand how paramount that was to my life that I lived. I lived two lives: the one that other “Christians” saw, and the one that never fully trusted God and made its own decisions. Much of my life has been lived this way, filled with confusion, fear, anguish, regret, and poor decisions. 
Yet, God has been faithful to me, patient, and slow to anger. It has been by his gentle hand and the gift of his word that my eyes have been opening more, if only slightly, to sanctification. This beautiful word has done wonders for my heart. In the past, had I sinned, I felt as though I lost my faith. I would wallow for days in guilt and shame, afraid to go to God with my sin. By the time I made it there I could hardly let grace touch my stony heart. It was walled up and surrounded by mountains of lies about my failures and shortcomings and inability to keep up “just being a good Christian”. The biggest lie I believed is that I could simply white-knuckle being “good”. Yet, if I could be good, then why did Jesus die for me? I hadn’t fully understood how sinful I actually was, that it permeated by inner being, and that there was nothing I could do to escape this curse. 
Except Jesus. 
He kept all those commandments I couldn’t keep, and did it for those who believe him. One day, as I read through the Ten Commandments, I fully realized just how inescapable sin was in my life. How could I escape the wrong desires and thoughts of my inner heart? Maybe I could never gossip out loud, but in my heart I sometimes judge wrongly or get hurt by people and think a fleeting, passing, thought. Could I ever go without complaining about my lot in life, even in secret? What about envy? A light bulb went off in my head as I looked at myself soberly. I was living a lie. 
I couldn’t escape on my own by trying to be good, and it was pointless to hide in my misery every time I sinned. How could I experience grace by being proud or hiding in shame? 
Rather, I knew it was time to pick up my dirty, awful deeds and take them to Jesus to do the washing. He never turns me away when I come to him, and he is gentle with my spirit. At times it is hard to give him my comfortable, dirty secrets that I so often cling to for feelings of familiarity and relief. I wonder how he will expect me to tarry on without these things that have become my habits, my false friends. As he starts washing these impurities off of my soul I notice the cool waters changing me. I sense, once again, how real his love is and what a fool I am for trying to run away from him when all I needed was his cleansing waters- his grace. I am a fool for hiding out in wretched and stinky covers rather than going to my God boldly for washing. 
 My child cannot clean herself. She may scream in anger when I try to change her diaper. Yet, what good parent would let her sit in her filth? Like a child cries in anger as a Mom tries to clean her marinara-and-noodle covered face off, I try to keep my heart covered with dirt and impurities instead of trusting Jesus to help me get clean. I cannot clean myself. I need to be cleaned. There is no other way. 
As I recognize this staple truth in my life and the process of sanctification, I feel much more at rest and peace to bring my heavy burdens to Jesus. I understand now there really is no other way to experience grace, cleansing, and growing. This is the way, and it is His beautiful and good way of sanctifying my life. In that I can rest without shame. Furthermore, I feel my heart filled with gratitude that he loves me so much that he is willing to gently wash away my impurities and help make me clean. 
These new beliefs did not come to me overnight. God gave them to me in bits and pieces over the past few years. I still struggle with this daily. I assume I will my entire life. I have stopped wondering if I am good enough to enter God’s presence. 
I know I am not good enough. I never was, and never will be. 

He is good enough to let me come to him dirty and needy. He wants me to come to him with a humble heart as he says, “Come to me, all you who are weary and burdened, and I will give you rest.”