Improve your blog brand with social media

I am very excited to introduce to you today a fantastic woman named Cristina and her company Sombras Blancas Art & Design. Cristina helps businesses and blogs stand out from the crowd by focusing on smart branding techniques. She has written a very useful post for all of us bloggers reminding us how to capitalize on social media to help strengthen our brand presence on the big ole Internet. Thank you to Cristina for providing us with this post filled with great reminders and tips! 



I am sure Cristina would love to help you out with a logo or brand service. Her links are below:
Website // Facebook // Twitter // Pinterest // Instagram

*How social media platforms improve your blog and business brand:
Facebook, Twitter, Pinterest, Instagram… if you are a small business or blog owner you have probably heard about and already used most of these platforms as another way to market your brand. I’m also sure sometimes you feel you have too many places to manage online. It’s impossible to avoid this thought when you are the one in charge of product quality, customer service, shipping, blogging and social media management among a ton of other things. However, after some years working on this field, I’ve came to the conclusion that each one of these platforms can be used in a very different way, yet having many aspects in common. This post is a quick guide about how each social media platform can help your small business online presence and which specific tools can be used to expand your network and lead traffic to your site. Let’s get started!

Facebook
Facebook pages are great as a showcase for your daily work: not as professional as a website or portfolio but much more direct as your followers will find your updates on their news feed, mixed with all their friends and family stories. Your audience can check your latest news, photos and events all in a single page which uses a format they know very well form their own personal Facebook profiles.

  • Install a fan gate tab on your page. This tool can be used to offer exclusive content for your followers. Non-fans will see a customized message asking them to like your page in order to access.

  • Schedule some updates for the week on Monday mornings. This way, there will always be fresh content on your page, even if you are not able to sign in every day.

Twitter
This is the best one to create connections with other professionals in your field and potential clients. How to do this? By sharing information and resources that might interest them, not only self-promotion and product links. It will totally worth it.

  • Run super-quick giveaways by asking your followers to retweet a tweet during one day. It will reach out a lot of people and you will get some new followers for sure.
  • Same as for Facebook: schedule some content using Twitter clients like Tweetdeck. When you spend some time searching for valuable content, don’t tweet all your finds in a row. Space them during the next days to keep your account active.

Pinterest
I personally use this site more as a source of inspiration than a platform to promote my business. I have a lot of design-related boards but also photography, cinema, quotes… However I also pin all my pre-designed logos, projects and promotions and they receive pins and likes regularly. This leads to some new clients from time to time so I would definitely recommend you to use it for both purposes.

  • Pin EVERYTHING you like to well-organized boards and use them as a brainstorm tool to inspire new works and products.

Instagram
I personally use this site more as a source of inspiration than a platform to promote my business. I have a lot of design-related boards but also photography, cinema, quotes… However I also pin all my pre-designed logos, projects and promotions and they receive pins and likes regularly. This leads to some new clients from time to time so I would definitely recommend you to use it for both purposes.

  • Use a real profile picture of yourself and include your website address on your bio. It is the only place on Instagram where it will be clickable.
  • If you are going to share an Instagram picture on Twitter or Facebook, avoid using a ton of hashtags on the photo description. Include them on the first comment. It will reach the same amount of users and your updates on other platforms will look much better.

 

And that’s all by now! I hope you find this post very useful and share it with your fellow business owners. Which of these social media platforms do you use to market your brand? Do you have any effective tips to share with us? Please, comment, spread the word and let’s connect!

Cris: Sombras Blancas Art & Design

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